Did you know there is a color of the year assigned to every year? If you ask my husband, his answer would be “what, what are you talking about?” Well, glad you asked :). Pantone assigns a certain color for each year. For example, the color of the year in 2017 was Greenery. The Pantone Color Institute are color experts. They chose a color that sets the tone for the year ahead. Designers, like Gucci, Prada, just to name a few, incorporate this color into their designs. Next, you are probably thinking, how does Pantone choose a color of the year? It seems to be a very researched and formal process. Pantone sent out 10 people to search the globe for color signals to help make their decision on the color of the year. To read more about Pantone’s color choice process click here.
And now, drumroll please….. The color of 2018 is Ultra Violet.
At first, my thoughts about this color, weren’t too excited. I really don’t care for the color purple that much. It’s definitely in the color category that I least shop. But the more I read articles about the meaning and symbolism behind the color ultra violet, the more it is growing on me. Pink is my signature color (Steel Magnolias – one of my favs)! I love all the neutrals and like to add in a pop of color. And that pop of color is usually not in the purple family. But, this might change your mind. Give a quick glance at this article about the meaning behind the color ultra violet.
Now that I have a little girl as part of my family, pinks and purples are becoming more prevalent in our house. So I guess this color fits right into my life right now. Oh don’t worry, I will be smothering my daughter with pink ;). Purple or violet will definitely be in the mix of colors. Actually, now that I think about it, both of Alexis’s Christmas toys that she is in love with, are pink mixed with violet! We are right on trend and didn’t know it! LOL!! If you are already a violet lover, this will be your year!!
As I began researching more items in this color palette, my excitement continued to build! I found really eye catching finds across all boards of fashion, makeup, jewelry etc.. Here are some of the things I came across that peaked my interest. All these items are rocking the color of 2018 in all the right ways!!
Aren’t these items fabulous!!?? If you are curious about any of these, I linked them all below for your convenience. P.S. I totally want the Tom Ford lip color and the Kendra Scott necklace!!!
Like I said before, purple isn’t really one of my top favorite colors. I never really shop for items in this color family. But to my surprise, there are so many chic and sophisticated items all in the purple/violet color family! What is that old saying? Never judge a book by it’s cover!!! Well, I sure fell into that trap. I encourage you, if you are like me and unsure of purple, to take a few steps back. You might be surprised in what you find!
Your 2018 is filled with streams of ultra violet!!